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  1. An SEO Specialist is a skilled professional who optimizes website content and landing pages for search engine optimization (SEO). Their responsibilities include:
  2. An SEO specialist aims to improve website visibility, increase rankings on major search networks, and maximize return on investment (ROI) in paid search campaigns. They work with tools like Google Analytics, manage PPC campaigns, and optimize copy for search engine marketing. If you’re hiring an SEO specialist, ensure they have proven experience and a solid understanding of performance marketing and online customer acquisition.

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